We built the platform we wished existed
CONDUCTED started with a single frustration: Shopify stores generate enormous amounts of data, and almost none of it gets turned into clear action. We set out to change that.
To give every Shopify founder access to the kind of data-driven decision-making that used to require a full analytics team - in 10 minutes of setup, at a price that makes sense for their stage.
The problem was always the last mile
In 2023, our founder was running a mid-size Shopify brand doing $3M GMV. They had Google Analytics, Triple Whale, Klaviyo, and a spreadsheet their operations manager updated every Sunday. They had data everywhere.
But every week, the same question went unanswered: what should I actually do today? The dashboards showed what had happened. They offered no guidance on what to do next.
After a stock-out in Q4 that cost $18,000 in lost sales - caught too late, despite the data existing to predict it - it became clear the tools weren't designed to prevent problems. They were designed to document them.
We started building CONDUCTED to close that gap: a system that connects the data signals to specific, ranked, actionable decisions - and makes them available to any Shopify founder, not just the ones who can afford a data team.
Four principles that guide every decision we make
Decisions over dashboards
We believe the job of software is to tell you what to do - not to give you more things to look at. Every feature we build is measured against one question: does this make a decision easier or faster?
Evidence, not intuition
We don't ship opinions. Every recommendation CONDUCTED makes is grounded in your store's data, validated against patterns across thousands of similar stores, and explainable in plain English.
Speed over perfection
A good decision made today beats a perfect decision made next week. We design for operators who are moving fast - recommendations that arrive in time to act on, not retrospective analysis that explains what already happened.
Built for operators, not analysts
Our users are founders and operators, not data scientists. If something requires a manual interpretation step, we haven't finished building it. The last mile - from insight to action - is the product.
From one frustrating Q4 stock-out to here
Join us
We're a small team building something we believe matters. If that sounds interesting, we'd love to hear from you.