Research
Insights for Shopify founders who act on data
Evidence-based analysis, practical playbooks, and decision frameworks - written for DTC operators, not data scientists.
Foundational Decision Intelligence
Why dashboards are the wrong tool for e-commerce decisions
Dashboards answer questions. But the Shopify founders growing fastest aren't asking questions - they're acting on recommendations. Here's the architectural difference that changes everything.
Playbook Ad Spend
Your Meta ROAS dropped. Here's the 7-step diagnostic.
Creative fatigue? Audience saturation? iOS attribution gaps? A systematic way to diagnose and fix ROAS drops before they compound.
Foundational Data Infrastructure
The modern data stack was not built for you
Snowflake, dbt, and Fivetran are remarkable tools - for teams with data engineers. Here's what a $2M Shopify brand actually needs instead.
Research Customer Retention
The 90-day rule: when to reach lapsed customers (and when not to)
Most win-back campaigns fail not because of the offer, but the timing. We analysed 1,200 campaigns across Shopify stores to find the optimal window.